Sep 30, 2010
Search engine optimization can be done through on-page or off-page optimization. On-page optimization refers to works that are done on the website itself to make it rank high on search engines while off-page optimization techniques are those done outside the website. Off-page optimization refers to different link building methods. When other sites link to your website, its search engine page position improves and with time, it can rank on the first page of Google, Yahoo and Bing for particular keywords you are targeting. Link building has to be done naturally for it to be effective.